I’m just including Sunday Night Football’s viewership for context. But Sunday Ticket doesn’t include the Thursday, Sunday, and Monday night national games, which the NFL sells the rights to separately. The top-rated national broadcast, NBC’s Sunday Night Football, averaged 18.5 million viewers per week last year. “All the Sunday afternoon games except for your favorite team” is not a selling point for most NFL fans.
#SUNDAY NFL TICKEY TV#
The games broadcast on your local TV channels are geo-excluded from Sunday Ticket - to watch them, you need to either watch on traditional TV or via a streaming service that includes your local TV channels. Most NFL fans watch one game on Sundays: their local team, via local TV. It’s worth noting, though, that average viewership is driven primary by in-market games, not out-of-market games. Half a billion dollars here, half a billion dollars there - it adds up.)Īccording to the NFL, regular season games last year averaged 17 million total viewers. It also seems possible that the rights for Sunday Ticket might sell for more like $2.5 billion. (For the sake of argument, let’s just say that family plan and Apple One bundle subscribers are paying about $5/month for TV+ content too, as part of their subscription tiers. $2 billion divided by $60 comes to about 33 million - that’s how many new TV+ subscribers Apple would need to add, based on Sunday Ticket alone, to break even on the deal. At $5/month an Apple TV+ subscriber pays Apple $60/year. The question is, why does Apple want to stream NFL games? To make money directly from those games, or to get as many people as possible to try TV+ and eventually subscribe? (TV+ is a worldwide service, for one thing, and in some countries, “football” is a different sport.) But it doesn’t seem impossible to me that Apple would just include Sunday Ticket for all TV+ subscribers, without raising the price. I think it’s even less likely that Apple would raise the prices for all TV+ users, whether they’re interested in NFL football or not. It seems unlikely, I agree, that Apple would pay $2 billion per year for Sunday Ticket rights and then just include those games as part of the standard TV+ subscription, for all users. I don’t know about the “undoubtedly” there. How much does the streamer charge for the a la carte option? Would keep the monthly fee at the low $4.99 level and make Sunday Monthly subscription fee, or the more likely option is that they
Subscribers, it would undoubtedly require an increase in their If Apple wanted to make one of those options available to all Their Max Plan - which also includes NFL RedZone and DIRECTV’sįantasy Zone - runs $99 per month and $395.99 for the season.
$73.49 per month during the season or $293.96 for the season while Currently on DIRECTV, the Sunday Ticket’s To Go plan costs While the NFL package would allow fans to watch all out-of-market The streamer’s baseball package only includes two games per week, NFL Sunday Ticket, as currently offered from DirecTV, is by anyone’s standards expensive: Let alone DirecTV, which is going to have to tell their longtime subscribers eventually. Even if Apple and the NFL keep their mouths shut, the media industry is gossipy as hell, and word would likely leak from other parties, like Amazon and Disney. But it doesn’t seem feasible to keep the deal under wraps until the NFL’s 2023 seasons starts next year. I know nothing about these negotiations between Apple and the NFL, but I do think it’s true that if Apple has already secured these rights, they’d prefer to keep the deal under wraps until a time of their own choosing to announce them. Despite reports abounding for months,Īpple CEO Tim Cook chose to hold the announcement of Major Leagueīaseball coming to Apple TV+ for one of their previously If this is in fact true, it would line up with how Apple likes toĭole out information. I haven’t confirmed and don’t know for a fact Apple isn’t “One source told me this weekend that the deal is actually done,”īelloni wrote, “and is being kept quiet at Apple’s request, which The fall of 2023, others are saying that the deal is already done. That while his sources are telling him that Apple is in theĭriver’s seat to secure the NFL Sunday Ticket rights beginning in In a Q&A article for Puck News, theĮntertainment news outlet’s founding partner Matthew Belloni said Secured the most sought-after rights package in all ofīroadcasting and is just waiting for the most opportune time toĪnnounce it. Matt Tamanini, writing for The Streamable:Īccording to one industry insider, Apple might have already More Rumors on Apple Obtaining the Rights to NFL Sunday Ticket Monday, 18 April 2022
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